Hasbro Trademarks The Smell of Play-Doh


As crazy as this sounds, Hasbro has officially trademarked one of the most recognizable features of the iconic brand of colored clay: its smell. According to BusinessWire, the trademark states that Hasbro now owns “a scent of a sweet, slightly musky, vanilla fragrance, with slight overtones of cherry, combined with the smell of a salted, wheat-based dough.”

The company has assured everyone that there are currently no plans for litigation now that the trademark is official, just in case you have a Play-Doh perfume, or something.


G.I. Joe Character Snake Eyes Getting Spinoff Film


According to The Hollywood Reporter, the writer of Disney’s live-action Beauty and the Beast movie Evan Spiliotopoulos is in talks to pen a standalone movie for fan-favorite G.I. Joe character, Snake Eyes. The first two G.I. Joe films were met with mixed to negative reviews, with Snake Eyes (played by Ray Park) being a perennial high-point for both films.

As a character, Snake Eyes never speaks or shows his face, making the character in his current incarnation very difficult to cast. His well-known arch-nemesis, and brother, Storm Shadow, will also probably be a safe bet for the film, as well.

Next G.I. Joe Movie Title Revealed


Hasbro has revealed that the next entry into its shared cinematic universe will be the third G.I. Joe film, officially titled G.I. Joe: Ever Vigilant. The film is set for release on March 27th, 2020. According to That Hashtag Show, the film was originally thought to be a reboot, but Hasbro is rumored to have made an offer for Dwayne Johnson to return as his G.I. Joe: Retaliation character, Roadblock.

The film joins the growing slate of Hasbro Cinematic Universe films, such as M.A.S.K., Rom: Space Knight, and Micronauts.

Hasbro Purchases Ownership Rights to Power Rangers & More


In a surprising announcement this morning, Hasbro and Saban Properties LLC have signed an agreement for Hasbro to purchase Saban’s Power Rangers and several other entertainment brands, including My Pet Monster, Popples, Julius Jr., Luna Petunia, Treehouse Detectives and others, in cash and stock estimated to be valued at $522 million.

Hasbro had previously purchased the Power Rangers master toy license agreement from Saban, announced by the parties in February of 2018, that was scheduled to begin in 2019. Power Rangers is an iconic brand globally, created by Haim Saban in 1993, it has spawned numerous series, film adaptations, video games, and created a massive toy empire.

F. Gary Gray to Direct Hasbro’s M.A.S.K. Adaptation


The Hollywood Reporter has word that Hasbro’s M.A.S.K. (Mobile Armored Strike Kommand) has finally found its director in F. Gary Gray (Straight Outta Compton). While the film currently has no writer, it’s yet another addition to the growing slate of Hasbro films with adaptations on the table.

Hasbro’s M.A.S.K. has been in the early stages of a movie for quite some time, with the late 80’s animated series being up and down in stages of production.

Additional Avengers: Infinity War Cosbabies Revealed


It would appear that Hot Toys isn’t quite finished with Avengers: Infinity War yet as the toy company has revealed additional Cosbaby toys on top of the large, already revealed series. The new series includes Doctor Strange and Wong, Battle Mode Iron Man, the Infinity Gauntlet itself, Tony Stark, and an Infinity War Movbi.

You can hit the jump to check out the new additions to the series of Avengers: Infinity War Cosbabies.

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Zak Penn Writing ROM: Space Knight


Deadline is reporting today that Zak Penn, writer of the Avengers, has signed onto adapt ROM: Space Knight for Hasbro’s Allspark Pictures and Paramount Pictures. Allspark Pictures develops and produces live-action entertainment based on Hasbro brands such as the Transformers and G.I. Joe franchises.

ROM, short for Read Only Memory, is a cyborg from the Utopian planet Galador. The character was originally a toy, and then became a cult-classic comic book character shortly after.

Hot Toys Unveils Full Avengers: Infinity War Cosbaby Line


It’s become tradition at this point that when a new comic book film hits, Hot Toys releases a new official line of adorable Cosbaby toys representing the films main characters. Of course, Avengers: Infinity War is no different. The design studio unveiled the full line this morning, and it’s filled with quite a few spoilers and confirmations.

If you’re not looking for some surprising moments from the film, I wouldn’t proceed further, but if you don’t mind you can hit the the jump for over 50 images of the new toys.

Continue reading “Hot Toys Unveils Full Avengers: Infinity War Cosbaby Line”

TRON: Legacy Lego Ideas Set is Mind-Blowing


A few years ago, Lego fan-builder BrickBros UK submitted a Lego Ideas set based on the 2010 film, TRON: Legacy, and now after several years the set is being officially released on March 31st. It marks an instant-buy for me, as the TRON franchise is one of my favorites of all time, being an important guiding factor in my life choices.

The set is relatively small at 230 pieces, but includes Sam Flynn, Quorra, Rinzler, two light-cycles, and a streamlined base for light-disc battles, and races. Hit the jump for the full look at images of the new set.

Continue reading “TRON: Legacy Lego Ideas Set is Mind-Blowing”

Mattel Unveils Tomb Raider Barbie


Tomb Raider, starring Alicia Vikander and based on the 2013 reboot of the hit video game franchise, hits theaters next month. But, before that, Mattel has unveiled a new Barbie version of the iconic hero, Lara Croft.

Mattel will be unveiling the doll at the Mattel Collector event during the New York Toy Fair. Presale is currently available on Barbie.com, and collectors are able to purchase the doll for $29.99. The doll includes various accessories, including a map, axe, journal, doll stand and a Certificate of Authenticity.

Splatoon 2’s Pop Idol Duo Getting Amiibo Figures

At Tokaigi 2018, Nintendo revealed two new amiibo figures featuring Splatoon 2 characters Pearl and Marina, the game’s pop idol duo Off the Hook. The duo also performed at the event, directly after the Koshien 2018 tournament.

The figures will be available in a two-pack at all major retailers for $24.99. Splatoon 2 is available now for the Nintendo Switch.

Analog EP39: Best Story in Hollywood


Josh and Theo are back, and joined by #SameYearSameFauxvi for a look at the coolest shit that pop culture has to offer this week!

An overload of nostalgia with Duke Nukem and the coolest 80’s action figures! Inhumans news! The new Tomb Raider trailer! Plus plenty more on this episode of… Analog! Check out the links below to listen, and please Rate & Review us on iTunes!

iTunes: http://apple.co/2nMrX1R
Stitcher: http://bit.ly/analogstitcher

GameStop and GAME Partner for Totaku Figures

U.S. game retailer, Gamestop, and GAME Spain have both listed a new set of Sony PlayStation-themed figures called Totaku that feature various PlayStation characters and vehicles. The first wave features characters from God of War, PaRappa the Rapper, Crash Bandicoot, Bloodborne, WipeOut, Little Big Planet and Tekken.

The non-functional figures stand just under four inches tall and will retail for approximately $10 each. The first wave will launch on March 23rd.

Vulpix Joins Build-A-Bear


The adorable Fox Pokemon is officially joining the line-up of Build-A-Bear Workshop’s wildly successful Pokémon line. The 13″ plush is now available in stores, and online. Clothing options for him include an orange Poké-Ball sweater, and a beautiful cape (only available online).

You can hit the jump to check out all 3 options that are available for Vulpix.

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Tamagotchi Returning to Stores in America


Bandai has announced that the long-awaited return of the iconic pet-raising interactive toys, Tamagotchi, to North America is imminent. On November 5th, the toy will once hit store shelves across the country, retailing for $14.99.

I was never very good at raising Tamagotchi, though I killed it with my DigiVice. That all-white beauty above looks mighty tempting for a measly $14.99. I wonder if that’s how much they retailed for in 1997?