First Look at Godzilla vs. Kong, & More

Preparations for the 2019 Las Vegas Licensing Expo are underway and we have our first look at some exciting projects on the horizon, including Godzilla vs. Kong (seen above), and Masters of the Universe. Expect this post to be updated as more pieces of promotional art for upcoming projects are revealed.

In the meantime, you can hit the jump to check out the most up-to-date awesome happenings at the Licensing Expo.

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Noah Centineo in Talks to Play He-Man

After years of ups and downs, it looks like Sony’s reboot of Masters of the Universe may finally be moving forward. The Wrap is reporting that Noah Centineo (To All the Boys I’ve Loved Before) is in final talks to portray He-Man. The report doesn’t mention if he will also portray Prince Adam, but it’s likely. Centineo has a role in the upcoming Charlie’s Angels reboot, which has supposedly impressed Sony enough to offer him the role.

Masters of the Universe is being directed by Aaron and Adam Nee, from a script by Matt Holloway and Art Marcum. There is currently no production date set for the film.

Barbie Movie Officially Announced with Margot Robbie

According to Variety, Warner Bros. and Mattel have finalized a partnership, with Margot Robbie also on board as co-producer via her LuckyChap Entertainment banner, as well as star as the titular character in an upcoming adaptation of Barbie.

“Playing with Barbie promotes confidence, curiosity and communication throughout a child’s journey to self-discovery. Over the brand’s almost 60 years, Barbie has empowered kids to imagine themselves in aspirational roles from a princess to president,” said the Academy Award-nominated actress in a statement. “I’m so honored to take on this role and produce a film that I believe will have a tremendously positive impact on children and audiences worldwide. I can’t imagine better partners than Warner Bros and Mattel to bring this film to the big screen.”

Uno Releasing New Color-Blind Friendly Decks


Uno is one of the largest card games on the planet, with a fan-base that stretches into any generation. Mattel is testing out a revision to its main deck, by adding the universal ColorADD signs for color-blind players to join in on the fun, as well.

ColorADD is a universal sign language for people who are colour blind, and by adding the system’s icons to each Uno card, the game will allow players, color blind or otherwise, to play on the same level. You can check out Mattel’s Website to buy your copy of the ColorADD deck.

Justice League Toys First Look


The official marketing site for Justice League,, has posted a first look at the new Mattel-produced action figures for the upcoming movie, as well as a first look at the massive Batmobile toy. All of the figures look fantastic, with Flash and Cyborg being some real standouts among them.

No word on when these will hit store shelves, but Justice League hits the silver screen in November. You can hit the jump to check out full body looks at the figures moving.

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